ArtHop November 2nd, 2017  5:30-9:00 PM

Art Installation at Jeffrey Scott Agency - 1544 Fulton Street Fresno, CA 93721

 

About The Installation Lotería is a traditional Mexican bingo game with each square represented not only by a number, but more importantly by a striking illustration: some silly, some risqué and others a bit controversial. El Corazón!...La Sirena!...El Sapo!...

Growing up in a Mexican household meant playing Lotería during family gatherings and especially during the holidays. The transportation of time is what this series is about, reconnecting to those childhood memories and reimagining them in a modern way.

Enrique Meza of Meza Films runs a modern digital visual strategy, media planning and production company built for the now and located in the heart of Downtown Fresno. This is a sample of the type of work Enrique loves to create: visually striking and immediately relatable. The use of hands in the images stems from his love for connection, and the love for something tangible: touch, desire, want. It's what being human is about.

Stop by and discover/share the 54 unique 24”x36” interpretations of Lotería. #LoteriaSeries

About The Artist  Enrique Meza was born and raised in California’s Central Valley. He is a proud son of immigrant labor workers. Connection is a recurrent theme in his creative work and deriving human emotions is what challenges him. His goal is leaving his audience with a sense of connection and adoration for its subject while maintaining the human element. His craft has granted him the opportunity to travel all over the world, in turn inspiring him to convey that message through his work. In this series Enrique expresses his heritage with an inspired take on the traditional Mexican bingo game Lotería.