1 Comment

Eva Scow - Mandolinist

I met Eva Scow last summer at Cafe Corazon we discussed life, traveling and music. I admire musicians the hard work they put in and Eva is no exception. She a mandolinist and violinists and has played a variety of instruments since a very young age. I approached her with idea of doing a video and she was totally up for it. Take a look at the link below. Thanks to Steve Skibbie for letting me use his house briefly in the opening scene.  You can listen to Eva Scow's music on Spotify or purchase through iTunes

1 Comment

Comment

Orange & Cranberry Scones with Pinch My Salt

With all the hustling and bustling around Christmas, there’s something cathartic about stoping to take the time to cook a meal or a holiday dish for loved ones. This is the time of year to really be present in the moment; present with friends and family, and present with the wonder of the season.

Nicole Cross, of Pinch My Salt, welcomed me and Alisa to her home this past week while she made the perfect treat for Christmas morning: orange and cranberry scones. Just watching her make her Scones is actually pretty relaxing in itself!

I appreciate Nicole’s nonchalant approach to cooking; she keeps attention to detail without a lot of fuss. If something isn’t perfect, it’s okay. She often prefers using her hands over gadgets, and simplifies the process wherever she can. Why make it harder than it needs to be, right?

Watch Nicole make these effortless scones and get the recipe here. Special thanks to her awesome husband Phil for taking some behind-the-scenes photos of the shoot and making delicious coffee.

Comment

Comment

New equipment at Meza Films, the RED Scarlet Dragon.

Below are a few sample images of a test we did using our new production camera the RED Scarlet Dragon. This was setup with the intention of pulling a still frame and trying to experiment with using the camera as an option for stills. Needless to say we were thoroughly impressed with the image quality. Nerd details - 6K @ 12fps shutter 800 - 50mm @ 1.2 

Comment

Comment

Trelio - Pumpkin Agnolotti

Pasta! Pasta! Pasta! I met up with Alisa of FresYes and Chris Shackelford owner and chef of Trelio restaurant to cover a web post for a delicious Pumpkin Agnolotti. Check out the images below and yes they were delicious. 

Comment

Comment

Office Life - Bitwise Mural District

My relocation to the Bitwise mural district is nearing the one year mark, I've made new friends and I feel like I have been invited to peek at something truly exciting. From the outside the Bitwise building is labeled as a technology hub, buts its much more than that, its where ideas come to life. When Jake and Matt approached me to move in I felt a little apprehensive moving into a place where I felt as though I might not fit in. But as the days turned to weeks and now the weeks have turned into a year I keep telling myself that this is exactly where I belong. The projects I've been involved in have truly been amazing works of art. As a self proclaimed artist I try to find art and beauty in all things around me and without a doubt the ideas and innovations that the people of Bitwise create are truly inspiring. Technology is the new art. Here are the artist at work.

Comment

Comment

Matt Ploy - Custom Drywall Service

Since 1976, the Ploy family has been providing the Fresno/Clovis area with high quality drywall service. Matt began running the business in 2008 from his father Dan. As I got to know Matt through this series I really understood his passion for the craft. The way he and his crew treated the work was mesmerizing and artful to watch. Thanks Matt for letting me see true craftsmen at work. Follow Matt on Twitter and Instagram

Comment

2 Comments

Dayka & Hackett - Worldwide Produce Source

The video below was project that is close to me on various levels. I grew up in Orange Cove, a small town southeast of Fresno, CA. Both my parents were immigrants from Mexico whom worked heavily in the farm and agricultural industry in Central California. I couldn't help but wrapped up in the story of our central valley fruit. People tend to forget how laborious field work is and how much effort goes into bringing you fresh fruit and produce to your home. I hope this video shows a bit of that and also conveys the passion that Dayka & Hackett have in bringing that to you. This was a shorter cut of a longer piece that helps tell the companies story in 90 seconds. Take a look. 

DH-012.jpg
DH-004-2.jpg

2 Comments

Faithful & True - Tattoo Parlor

Comment

Faithful & True - Tattoo Parlor

Everett Verdialez is the owner and artist at Faithful & True Tattoo. My office was located next door to his for over a year and although I don't have any tattoos myself the process has always intrigued me. Below is a series of photos that captures the process. On a side note his wife is expecting their first child, Congrats! And remember kids don't drake and drive! (Drake was a topic of much discussion during this tattoo session lol ) 

Comment

Comment

Miss Lopez & The Wandering Few

I met Valeri Lopez close to 6 years ago at a house concert in Reedley, CA. She's an awesome singer with a beautiful voice. Recently we had a chance to get together again to work on a music video for her song Sky Light Blue. Although the video won't be done for a few more weeks here are a couple still images taken that day. 

Comment

Comment

Valley Fruit Series

This week I started working on a video project for a local fruit exporter/importer in Reedley, CA. I started this project thinking I was going to shoot solely video, but during the first day of filming I found myself reaching for my still camera and capturing some great images of the hard work that goes into the fruit business in the central valley. These are the people who bring the fruit to your table. Take a look. Click to enlarge.  (For the pixel peepers out there, these were taken with the Fuji X-Pro1 & available light)

Comment

Comment

PublishMe - Launch video for iPad App

I went in slightly new direction for the promotional video for PublishMe in it we used a combination of narration, talent to viewer interaction and graphical elements. The video was used to both introduce the iPad app as well as give viewers use case scenarios. Take a look and let me know what you think. 

vlcsnap-2013-06-27-10h26m00s127.png
vlcsnap-2013-06-27-10h26m14s16.png

Comment

Comment

Summer Look Book with Lighting Diagrams - Ooh La La Clothing Boutique with

Here's a recent shoot I did for Ohh La La Clothing Boutique. I want to do something a little different with this post. All of these images were taken with a 5D3, 50mm 1.2, the sun and a 42" gold/silver zebra 5 in 1 reflector.  Below are some of my favorite images from the set with lighting diagrams.

lighting-diagram-1371838685.png
lighting-diagram-1371840013.png

For this shot instead of a bounce I used the scrim feature of the 5in1 reflector  

This last image was with just the sun no scrim or reflector. It was about 5 min until sundown and the sun wasn't as harsh as it was earlier. 

Comment

Comment

Rebekah Eropkin - American Dream

Rebekah's interest in immigration law stems from her family's history: Her grandparents immigrated to the United States from Russia and as a child she grew up understanding the importance of the American dream. Helping and guiding families to realize their dream to live and work in the United States is the part of her job she loves. So often we hear that the American dream is dead, but Rebekah see's hope in her clients' eyes for a better future every day.

Rebekah also see the effects of our broken immigration system. Families are often torn apart and people are treated like criminals when their only offense is an illegal entry. She's hopeful that immigration reform will help ease the pain and struggle most immigrants experience in trying to gain lawful status and for that Rebekah is truly an American.

Comment